Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products .
An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Branding will create recognition of your colors and logo at first glance. Creating an effective marketing plan for your specific business to figure out the best ways to get your business branded and known.